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Get prescription medications online without stress
UX Designer, UI Designer
Design a Drug prescription delivery feature on a Medical app that allows patients to either request a new prescription or renew their prescription.
We want the shopping ordering experience to be as smooth and efficient as possible and for patients to be able to make a request without any flaws, just as how they would in the physical pharmacy or store.
How might we improvise the experience of ordering for new prescription or renewing prescription by patients.
Given that this is an established market, I looked at the products of the competitors to see what they offered, what worked and didn't work for them, and how they compared to mine. One health, Magaani, and Drug Stoc were the apps I looked at.
The areas of my research that were most heavily weighted were marketing strategy, target market, usability, layout, navigation structure, compatibility, content, and design.
Generally speaking, I found that the market for pharmaceutical apps is small and undeveloped, that few people use them, and that the majority of orders don't reach their patients on time.
The next phase was to conduct research on the intended audience and comprehend from the viewpoint of the patients their needs, goals, pain points, frustrations, and motivations in order to develop a solution that would benefit them.
Using design thinking techniques, I examined how patients typically purchased or renewed their prescriptions for medications. Normally, I would have conducted usability tests to determine how individuals purchase their medications, but I wasn't able to do so. Instead, I conducted interviews with patients to learn more about their experiences and perspectives.
Users shared their opinions through a number of platforms. In order to grasp the true demands of the user, I also conducted research by reading the reviews on the app store.
After identifying our target group of users, I found out that younger people within the age range of 25 – 45 are most likely to use the app and get information and analyze data, the next step was to define and reframe the problem to bring it to life. I created an Empathy map and also created personas from the interviews and research which helped in guiding the ideation process.
On the basis of the user insights obtained, an empathy map was created. This was done in order to better comprehend events from their viewpoint.
I defined the two target group profiles to better empathize with my main user groups and prioritize goals according to their needs.
User Task Flow Is the path taken by a user to achieve a goal, it goes from the entry point to the final action. It is a way to show the ideal path of how users move through the system.
I developed information architecture after creating a user flow diagram to organize the data and content that would be included in the app to aid users in achieving their objectives.
Prior to being thoroughly defined with Figma, the wireframe was first created on paper to demonstrate the fundamentals of the solution. With a high-fidelity wireframe, usability studies could quickly validate the application's intended organizational structure.
People seek comfort and convenience in healthcare settings. They would choose doorstep medication delivery over visiting a pharmacy and waiting in large lines at a pharmacy store.
The objective is to have a straightforward app design that makes it simple for the user to navigate and carry out the necessary tasks, such purchasing their drugs and renewing them. The app also provides product information and a pricing comparison. Medication orders can be placed online and delivered right to the user's door.
This interface is straightforward, user-friendly, and quick to set up. Users can either sign up using their email address and phone number or by connecting their Google account. Users can also quickly log in using their email. When users can't remember the password to their account, they can use the 'forget password' option to reset their password.
Users can navigate the app easily thanks to the home screen's design. To discover pharmaceuticals, users can utilize the search bar, upload their prescriptions using their cameras or from their galleries so that a professional pharmacist can review them, or place new orders for previously purchased meds.
The product's usage, dosage, and side effects are all clearly indicated in the details. Users can choose whether to add a product to their cart based on the product details. Users can choose and decide on the quantity to purchase on the cart screen. Any payment option that works well for the user can be used.
After verifying the address and payment method, users can finish their order by clicking the pay button. Users are able to track their orders after they have been paid for.
Users tested the product's usability after the prototype was finished in order to determine whether the design solution satisfies their demands and to ensure that they can use it effortlessly.
Here, our goal is to identify and address issues that affect a product's usability. In order to understand the issues people encounter and rethink my product, I needed to be open-minded and curious.
The stress of constantly visiting the pharmacy to pick up prescription drugs is reduced by pharmatech apps. Users of the app have the option to conveniently order and have their meds delivered to them.
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